Two trends have persisted for 2–3 years and are now fully reflected in everything from industry and breach reporting to the market for cybersecurity talent and solutions:

  1. Initial access is where the innovation is happening. Social engineering in particular has evolved faster than any vector over a comparable window. Exploitation of edge devices is only innovative insofar as adversaries are evolving their ecosystem at a far faster pace than defenders are changing how they operate (e.g., patching high-risk assets is still thought of as a change management process rather than an incident management decision).
  2. The browser is where the action is happening. Browser security today feels like endpoint security (EDR/EPP) did during its ascendancy: open-source tooling, enterprise controls, and raw visibility all exist. Few teams can operationalize low-level signals for custom detection engineering, but a few startups are converging on great solutions.

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